According to Ines Fressange, here is how French women wear their perfume.
- Find your scent and stick to it. French women are faithful to their perfume.
- But let your perfumes evolve with you. What you wear when you’re 16 will probably not be what you’re wearing in yours 40’s.
- Keep it subtle and discreet. Ines wears her perfume on her neck, wrists, and scarf.
- Don’t mix and match perfumes. It won’t work. Perfumery is complex business.
- Use fragrance in all aspects of your life: body, car, home, drawers, etc.
What’s the #1 perfume currently in the U.S.? Per Sephora, it’s Chanel Chance, Coco Mademoiselle, and Viktor & Rolf Flowerbomb. In France it’s Lancôme La Vie Est Belle with Christian Dior J’Adore a close second.
- Store your perfume in dark, cool, dry places. Avoid temperature fluctuations.
- Perfume lasts the longest when you apply to pulse points that generate heat and on moisturized skin.
- Use unscented lotion, rubbing alcohol, or vaseline if you put on too much of your perfume.
- Perfume is expired when it’s color becomes darker and the consistency is ‘syrupy’.